Roots of Rumba

“I found it entertaining and at the same time different in a positive way and I believe with potential to develop a secure platform for the enjoyment and edutainment of the dance forms you work with”
Mercy Nabirye, One Dance UK

Roots of Rumba Promo 2018 from Ella Mesma on Vimeo.

We are fully committed to Roots of Rumba 2018! Thank you for your continued support, selected acts for 2018 and UK venues will be announced soon and lots more…

Groundbreaking festival of Contemporary-Latin, Afro-Latin and Latin Hip Hop dance theatre & culture, Roots of Rumba is back in 2018 at Richmix, London.

Produced & curated by Ella Mesma & Passion & Purpose, the sell out event celebrates two nights of of Latin dance theatre performances from the very best of UK’s Latin choreographers and dancers who are pushing the scene forward with their innovative take on Tango, Salsa, Capoeira, Samba and Rumba. 

Established in 2013, Roots of Rumba is the first Latin Dance Theatre Platform of its kind, and shines a spotlight on the wealth of activity, cultures and skills embedded within Latin culture. Roots of Rumba in London is comprised of two nights of shows, a full day of dance workshops and an after party with Internationally acclaimed DJ Lubi from Leeds. Last year included acts such as Luanda Pau (CUBA), Myriam Gadri (NYC) and Tierra Morena (SWEDEN).

Contemporary dancer and B-Girl but first and foremost, Latin dancer, Ella’s goal is to share her passion for Latin dance styles and give Latin dance greater recognition in the theatre.



PERFORMANCES: Two days of shows will be selected by application. The shows must have a link to Latin Street Dance styles (eg Salsa, Rumba, Samba, Afro Brazilian, Kizomba, Tango…) If you would like to apply please follow this link:

10.00 am – 11.15 am Contemporary Capoeira
11.30 am – 12.45 pm Afro Cuban
1 pm – 2.15 pm Afro Brazilian
2.30 pm – 3.45 pm Cuban Contemporary
4.00 pm – 5.15 pm Rumba

AFTERPARTY : 10-1am Free to all ticket holders. Awesome Latin and Hip Hop sounds from DJ Lubi (Lubi Jovanovic) is one of the UK’s best known salsa and Latin music DJs both at home and abroad. He is also a long time jazz/soul/funk/world music DJ and live music promoter. His career spans over 30 years working in all aspects of the business – international DJ, live music promoter, club promoter, radio presenter, record label PR and CD compiler. He began in 1982 spinning Mongo Santamaria/Tito Puente/Art Blakey/Tania Maria records in Bradford in the north of England as part of the UK jazzdance movement – hard bop, jazz fusion, samba batucada and mambo – and was soon running weekly sessions in the city including The Jazz Cellar (a DJ and live band night) and Wild Style (two floors – one rap/electro, the other jazz/Latin – breakers and jazz hoofers battling it out under one roof). By 1986, he was promoting his first salsa clubnight, Club Afro Latino in Leeds, one of the earliest outside London, plus guesting as a DJ across the country, playing bass in local jazz groups and leading his own Latin jazz bands. In the 1980s, DJ Lubi was also a working musician.

ALL STYLES LATIN VS HIPHOP BATTLE: The rules: Each crew must have one latin style and one hip hop style in their team.
Confirmed Judges:
Prize Money:
Times: 12-5pm

If you would like to apply to perform please fill in this application form. Your work must include a link to a latin dance style (for example Tango, Samba, Rumba, Salsa and any other traditional and focloric dance with roots in Latin America). Artists will be given the opportunity in the week running up to the festival to work with a Dramaturgy to develop their work to the highest standard.